About The Project
Project Background
As a summer intern at Sherwin-Williams in 2024, I led the restructuring of a Purdy product page. The goal was to enhance search visibility and user engagement.
My Process
- Conducted keyword research on "Painting a Front Door" using Brightedge SEO and Google Analytics 4.
- Analyzed competitor and internal brand pages to inform content strategy.
- Developed optimized headers and backlink strategies.
- Initiated project coordination through Basecamp, presenting findings and recommendations.
- Reviewed page mockups, suggesting improvements like correcting duplicated sections and enhancing image alt tags.
Project Results
- Traffic
- Generated an average of 15,160 monthly clicks compared to 4,750 before launch.
- Traffic increase of over 219%
- Conversion Rate
- Saw a 437% MoM increase
- Bounce Rate
- Decreased by over 15% post-launch