About The Project
Project Background
As a summer intern at Sherwin-Williams in 2024, I led the restructuring of a Purdy product page. The goal was to enhance search visibility and user engagement.
My Process
- Conducted keyword research on "Painting a Front Door" using Brightedge SEO and Google Analytics 4.
- Analyzed competitor and internal brand pages to inform content strategy.
- Developed optimized headers and backlink strategies.
- Initiated project coordination through Basecamp, presenting findings and recommendations.
- Reviewed page mockups, suggesting improvements like correcting duplicated sections and enhancing image alt tags.
